ABA is an association for the study and research on anorexia, bulimia and eating disorders. 'We know what you mean' is a campaign to make people understand that eating disorders are expressed through food, but have their origin in a trauma run into his proper life: for this reason the choice of the symbol of artichoke flowers, not just food. By joining an artichoke and an flowered artichoke we wanted to make visible what is happening thanks to ABA and that is the process that allows people who suffer from eating disorders to begin again to express themselves by using words instead of food. A campaign made of delicate tones that starts from an installation, from sharing an artichoke with an important person to you, going ahead with a web video and continued with a public action, posters and social networks.
Visual design projects // Advertising
Year: 2014 • Partner: Yuta Kurimoto • Under the coordination of Fabrizio Piccolini