To support Mazzucchelli 1849 spa's launch of bioplastic materials I created an image capable of expressing in its simplicity the strength of the new product – cellulose acetate – totally biodegradable and recyclable. I expressed the concept through an image linked to spectacles, as the Company produces this material primarily for this market sector. The image was used as fil rouge for successive campaigns focusing on bioplastic.
Visual design projects // Advertising
Years: 2011–2013 • Client: Mazzucchelli 1849 spa