To redesign Mamoli's Wellness catalogue. The concept I used to develop this catalogue is contained in the expression characterizing Mamoli's work "designing the everyday".
I wanted to express the everyday with elements designing the page, lines that help to navigate as well as decorate, colour palettes and serif typeface for titles; the design component is expressed by using the client's photographs. Mamoli's identity elements have been utilized although they have been reinterpreted, in order to give a new wellness sensation without parting from his identity.
An other aspect that has been taken into account is to ensure an easy and practical use of the catalogue. We have therefore chosen a layout grid that allows to retain the product photographs on the top section with the technical detail (in five languages) in the lower section. Everything designed to ensure the proper equilibrium between design and "everyday".
Visual design projects // Identity
Year: 2014 • Under the coordination of Erasmo Ciufo