To create a new label for San Pellegrino soft drinks. I have identified the recognizability elements of the soft drinks: the shape of the bottle and the brand. Being so strong the identity of the shape of the bottle, I wanted to create an essential label, that once the bottle is open could cease to be present, for this reason I added the San Pellegrino logo to the glass bottles.
Visual design projects // Packaging
Year: 2013 • Under the coordination of Erasmo Ciufo